I am just fascinated by this reassurance from a menacing figure. It is rather frightening. – Rory Bremner
People loved to be reassured! To be cared for in some way that removes their fears or doubts. The problem with reassurance is that it doesn’t exist! In order to truthfully tell someone “every thing is going to be okay,” you have to know it is! It doesn’t matter how good of a leader you are, no one can know 100% of the future. Seth Godin talks about the problem with reassurance, but I’m not going to focus on his thoughts, because, well, it’s already been done.
However, as a leader if our team members are going to proceed in a time of uncertainty we’re going to have to reassure them with out lying to them.
How Leaders Reassure with out Lying: